The pop queen becomes a viral phenomenon with 13 unique statues traveling the world
Madame Tussauds is redefining pop culture moments with an extraordinary new chapter: 13 brand new Taylor Swift wax figures are about to embark on a global journey, thrilling fans and igniting excitement everywhere. This marks the museum’s most ambitious project in its 250-year legacy, dedicated to a pop icon whose influence spans music, fashion, and culture on a massive scale.
The official reveal on July 23 sparked a frenzy among Swifties eager to experience every version of their beloved star up close. From the heart of London to the bustling streets of Shanghai, New York, and beyond, these new wax creations showcase Taylor’s most iconic looks from the legendary Eras Tour—a concert tour that shattered records with over $2 billion in ticket sales and more than 10 million fans attending live worldwide.
In London, Taylor Swift’s figure draws inspiration from her electrifying second night at Wembley Stadium, featuring a vibrant orange Versace bodysuit accented with pink and purple details. Meanwhile, in Blackpool, visitors will be treated to Taylor’s signature red-to-black ombre jumpsuit, which stole the spotlight during the first leg of the Eras Tour.
Over forty talented artists devoted 14 months to crafting these lifelike masterpieces, collaborating with top fashion houses such as Roberto Cavalli, Vivienne Westwood, Christian Louboutin, Alberta Ferretti, and Etro. Their goal? To recreate Taylor’s dazzling stage presence and unique style with stunning accuracy, giving pop culture enthusiasts an immersive, once-in-a-lifetime experience.
As Laura Sheard, Global Brand Director for Madame Tussauds, highlighted, Taylor Swift is far more than a chart-topping musician—she’s a generational phenomenon, shaping both cultural trends and the global economy. This project honors not only her music and fashion but also her powerful influence on fans worldwide.
The decision to create 13 unique wax figures was anything but random. The number 13 is a well-known symbol of luck and meaning in Taylor Swift’s career and public image, repeatedly appearing in her music and aesthetic, making this tribute even more personal for her global fanbase.
The international debut of these new wax figures kicks off on July 25, with one figure starting its world tour from Shanghai before visiting flagship Madame Tussauds museums across the globe. Swifties everywhere are already planning trips to see these lifelike creations and capture unforgettable moments with their idol—fueling a viral sensation across social media.
It’s worth noting that this project arrives just two years after Madame Tussauds unveiled seven Harry Styles wax figures in 2023 and eight of Lady Gaga in 2011. Yet, the scale and energy behind Taylor Swift’s collection is truly unprecedented. Each statue tells a story from a different era, look, or moment in Taylor’s journey, connecting audiences to the heart of her ever-evolving pop persona.
These 13 Taylor Swift wax figures are not merely art—they are a living bridge between yesterday and today’s global pop culture, offering visitors a unique chance to take photos, share experiences, and create lasting memories. The originality and attention to detail in each creation show how Madame Tussauds captures the cultural spirit of the moment and transforms it into modern art.
For devoted Swifties, meeting Taylor’s wax figures is more than just an event: it’s an opportunity to get closer to their icon, immerse themselves in her universe, and be part of a worldwide community united by a shared passion. Taylor Swift’s music, visual style, and presence now have a tangible form, giving fans a new, exciting way to connect with her legacy.
Once again, Madame Tussauds transforms a pop superstar into an interactive experience, granting Taylor Swift yet another place in the museum’s history—alongside music’s biggest names and contemporary legends. The excitement surrounding Taylor’s wax figures is not a passing trend: it’s proof that her journey, talent, and impact reach far beyond a conventional career, becoming a modern myth.
At a time when pop music shapes trends and identities across the globe, Taylor Swift continues to prove she is much more than a star—she’s the defining symbol for millions of fans worldwide. Madame Tussauds’ new project, with its 13 distinctive wax figures, solidifies this truth, blending artistry, lifestyle, and today’s viral culture into an unforgettable pop experience.
In the meeting point of pop culture and timeless artistry, Madame Tussauds once again delivers. As the authentic “queen” of the stage, Taylor Swift continues to inspire, unite, and lead—not just through music, but now as part of a visionary art installation that perfectly captures the spirit of our era.
